Epacris pinoidea is a species of flowering plant in the heath family Ericaceae and is endemic to a small area of eastern New South Wales.

It is an erect to semi-erect shrub with flat, oblong to elliptic or lance-shaped leaves and white, tube-shaped flowers.

Epacris pinoidea is a semi-erect to erect shrub that typically grows to a height of up to 50 cm (20 in), rarely higher and has glabrous, reddish-brown young branches that turn brown with age and have prominent leaf scars.

[2][3] Epacris pinoidea was first formally described in 1996 by Ron Crowden and Yvonne Menadue in the Annals of Botany based on plant material collected in the Blue Mountains in 1975.

[4] The specific epithet (pinoidea) refers to the resemblance of young plants to a pine seedling.