Drawing with a polished, clean-line style, he jettisoned the teen-tips to expand his teenage characters into a daily strip and Sunday page about energetic Etta Kett and her middle-class family and friends in a suburban setting.

Comics historian Andy Madura commented, "Beginning in late 1925, Etta Kett was another of the flapper strips stemming from the 1920s.

Like those that survived the era, Etta Kett had to metamorphosize away from the frivolous flapper mentality to attract Great Depression and beyond readers.

Peter Kylling noted how the strip kept up with current fads and trends: The overall plot shows the typical high school girl Etta Kett, her family, and her many teenage friends living a fairly normal suburban town life.

[5]In Toonopedia, comics historian Don Markstein described the art style and the essence of the strip: Despite the dropping of the original didactic mission, Etta never went beyond the bounds of old-fashioned propriety, even as the rest of the world became more permissive.

Comics historian Stephen Becker called her and her friends "blandly good-looking young people" who "cavort in total innocence".