Europe, the Middle East and Africa

The acronym EMEA is a shorthand way of referencing the two continents (Africa and Europe) and the Middle Eastern sub-continent all at once.

One of the reasons why the term is commonly used is because it is useful for business purposes, as most of the region falls within four time zones, which facilitates communication and travel.

[1] The historical influence and interdependence of Europe on the Middle East and Africa in relation to trade routes contributed to the development of the term EMEA.

[2] This authority was reinforced via the development and maintenance of the Pax Britannica which gave Britain naval power and control over the world's maritime trade routes during the late nineteenth century period of peace.

The region faces significant challenges from both external factors, such as high core inflation and modest global trade recovery, and domestic issues like increased debt and political uncertainties, potentially hindering economic growth.