[5] In addition, excessive demands for money and the huge time devoted to the GEPM, it was deemed harmful to member's family life[6] and led to numerous complaints to the Institut national de la Consommation and to anti-cult associations (UNADFI, CCMM, Secticide).
[7] In 1995, the premises of French anti-cult association UNADFI were invaded by members of the GEPM to protest against the accusations of cultic deviances and asked the then president, Janine Tavernier, to explain why the group was criticized.
[11][12] Sociologist Bruno Étienne criticized this classification, as the group's activity mainly consists in multi-level marketing.
[13] The CCMM, as well as Jean Vernette, then national secretary of French episcopate for the study of cults and new religious movements, also considered this qualification as irrelevant.
[14] On June, the 22nd 1997, at the Zénith, Paris, crowded by more than 6000 distributors, the Federation of networks agreement (Fédération d'agrément des réseaux or FAR), created by former GEPM members (Jean-Claude Martini, Gilbert Husson, André-Pierre Alexandre, Thierry Vavasseur,...) officially launches the new "Direct Distribution Franchise" AKEO[15][16] which will be taken over by the new company NOAO created by André-Pierre Alexandre in 2001.