[1][2][3][4] In addition to its mobile phone services, Solavei operated a social commerce network for its users.

[1][6][15] The company's initial offering was a $49 per month, no-contract mobile phone plan for unlimited voice, text, and data.

[15][16][17] The company utilized a customer-to-customer marketing model, paying its customers on a recurring basis for referrals.

[19] Some of Solavei's financial backers included Jonathan Miller of News Corp and David Limp of Amazon.com.

[1] Through sharing on social media outlets, grassroots campaigns on YouTube, and regional events, Solavei had developed a business model that relied on customer-to-customer interaction.