[7] Their product line includes flavored variations, about which The New York Times, citing Nielsen's data, wrote "now represent 3 percent of the $1.4 billion whiskey category.

Evan Williams, a Welsh immigrant to North America, was born in Dale, Pembrokeshire, and emigrated to the United States towards the end of the 18th century.

[16] Veach said that the assertion that Williams was Kentucky's first distiller did not appear until an 1892 publication by Reuben Durrett, more than a century after the fact.

[16] The New York Times wrote that "popular brands such as Elijah Craig and Evan Williams were actually created by Jewish distillers adept in marketing.

[29] On February 16, 2011, the "Black Label" expression tied with 100 proof Very Old Barton as "Best Buy Whisk(e)y of the Year" in the 17th Annual Malt Advocate Whiskey Awards.