[3] Everest began advertising aggressively on television in 2003, and by 2005, it had 30% share of the branded pure spices market in India.

[4] According to the 2007 study, Everest was India's largest spices brand based in Mumbai.

More than 370 crore (3.705 billion) packs of Everest product were sold each year.

[citation needed] In May 2024, New Zealand's food safety regulator said it was investigating contamination in spice products of Indian brands Everest and MDH.

[7] Its products were recalled by regulators in Hong Kong and Singapore for containing ethylene oxide.