Evo (magazine)

Evo is a British automobile magazine dedicated to performance cars, from hot hatches to supercars published by Carwow.

In 1995, then Harpenden-based farmer and property developer Harry Metcalfe had become involved in car tests for magazine publishers, after he purchased the first Maserati Ghibli Cup in 1994, through which he had made contacts into the motoring media.

At a group brain storming session one day, after pointing out that there was a mobile phone company called Orange and a magazine called Red - neither of which included what they did in the title, but had an association with their market - whilst flicking through Autocar magazine Metcalfe suggested Evo based on seeing a Maserati Quattroporte Evoluzione in the future cars section.

Metcalfe continued as Editorial Director of Evo in Dennis' growing Automotive division, which included Auto Express, then the later purchases of Octane magazine and Land Rover Monthly as well as the new launches Carbuyer and DrivingElectric.

There are also international editions of Evo for France, Italy, Singapore, Croatia, Czech Republic, Greece, Turkey, Philippines, Malaysia, Thailand, Ukraine, India, Spain and the Middle East They are a little different from the original, and feature more localized content relevant to the respective countries.

Editors & writers of the international editions are usually invited for test drives by many performance car companies, from major marques such as Porsche, to small supercar builders such as Pagani and Gumpert.

Members of the Evo staff take the top performance cars, released to market for the year, to public locations suited to high-performance driving and evaluation.