The Excelsior District is located along Mission Street, east of San Jose Ave, south of Interstate 280 Southern Fwy, west of John McLaren Park, and somewhat north of Geneva Avenue.

[4] This map indicates that the Excelsior area was previously part of the Rancho Rincon de las Salinas y Potrero Viejo.

The Southern San Francisco area referred to everything south and central along with the eastern bent of Mission Street and District.

As the city grew, The Excelsior District was developed further, and it was split into even smaller sub-neighborhoods useful for Real Estate.

In the 1980s, the neighborhood became predominantly Latino with the arrival of refugees from Central American wars and immigrants from Mexico.

The theatre's marquee and vertical sign is long gone, but community advocates, led by the Excelsior Action Group (EAG) hope to raise money to install a new vertical sign reading “The Excelsior” to highlight the neighborhood's identity.

[22] The event typically occurs in August at the Jerry Garcia Amphitheatre at John McLaren Park, which is bordered by the Excelsior, Visitacion Valley, and Portola districts.

In 2008, the San Francisco Giants, led by shortstop and Hall of Famer Omar "Little O" Vizquel, funded the renovation of the Excelsior Playground baseball field and the creation of its new mural, "Coming Together Through Sports".

The mural was designed and painted with Precita Eyes Muralists Association artist Cory Calandra Devereaux, Omar Vizquel, and Excelsior community members.

Displays of low riders and Muscle cars line the street of Madrid, food, vendors, live local rap artist performances all take place within Excelsior Playground.

For 2015–2016, Diane Wunderlich, former Secretary of The Excelsior Youth Club, brought the car show back.

[34] Photographer Travis Jensen is currently working on a photo book called "Forever Upward".