Famous Brands (formerly known as Steers Group) is a South African-based conglomerate predominately dealing in quick service and casual dining restaurants, and is currently headquartered in Midrand.
Besides its core business activities, the company is also involved in food and beverage manufacturing and logistics with a focus on owning and managing the back-end supply chain of its restaurants.
Halamandress had previously created the original Milky Lane ice cream parlours, followed in quick succession by the first South African steakhouse.
[6] In August 2003, Famous Brands acquired Pleasure Foods, which included the South African master franchise license for Wimpy for R150.6m.
[9] In September 2016, Famous Brands acquired Gourmet Burger Kitchen in the United Kingdom from Capricorn Ventures for £120 million.