The market was also featured by numerous chefs, food critics, TV personalities, and local government officials, such as Anthony Bourdain, Rick Bayless, Margarita Forés,[1][2][3] and Gordon Ramsay.

[4] The market is located within Epifanio de los Santos Avenue (EDSA), and across the Farmers Plaza and the MRT-3 station in the north.

The market is also located near commercial buildings, malls, shopping areas, entertainment venues, hotels, office towers, residential condominiums and transport hubs such as the Vivaldi Residences Cubao in the north; the Gateway Mall, the Gateway Tower, the New Frontier Theater, the Aurora Tower, the LRT-2 station and the Manhattan Parkway and Parkview towers of the Manhattan Gardens complex in the northeast; the Smart Araneta Coliseum, Novotel Manila Araneta City, Shopwise Hypermarket and the Manhattan Plaza in the east; the Araneta City Cyberpark, SM Cubao, Ali Mall and the Manhattan Heights in the southeast; and the Farmers Garden in the south.

The market has a total floor area of 12,000 m2 (130,000 sq ft) and is occupied by over 50 tenants.

The market is also occupied by various merchandise shops, a barbershop, a hair salon, bakeries, fast-food chains, and a Mercury Drug drugstore.