Owned by St. Joseph Communications, it was an online brand until 2021 and was folded into Fashion magazine in early 2023.

In addition to runway and street fashion from Canada and abroad, the magazine covered music and entertainment, health and beauty, and feature stories relevant to young Canadian women.

Flare was the brainchild of Donna Scott, who was assigned by Maclean-Hunter management to two of its magazines, Teen Generation and Miss Chatelaine.

[citation needed] Under the direction of its first editor, Keitha Maclean, Flare became Canada's first successful fashion magazine.

[citation needed] Donna Scott retired from Flare and went on to chair the Canada Council for the Arts.