Due to falling print ad revenues, Today's Parent was published on a monthly basis and reduced its publication frequency to six times a year effective January 2017.
[6] After spending three years as executive editor, Connell was promoted to editor-in-chief in September 2006 when Linda Lewis resigned to launch More magazine at Transcontinental Media.
[7] Under Ewart's editorial direction, the magazine emphasized a variety of real-life stories from parents while balancing expert testimonials from pediatricians and psychologists.
The magazine introduced more lifestyle content (topics like fashion, beauty, travel and finance) in shorter pieces.
The food section was also revamped, focusing more on images and simple recipes with accompanying grocery lists.