Fashion merchandising

Fashion merchandising can be defined as the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc.

This position requires well-developed quantitative skills, and natural ability to discover trends, meaning relationships and interrelationships among standard sales and stock figures.

The visual merchandising team are the people in charge of designing the layout, floor plan, and the displays of the store in order to increase sales.

By staying conscious of the latest fashion trends and consumer preferences, merchandising teams make sure that a brand's offerings are not only aesthetically pleasing to their customers, but also commercially viable.

Modern Structure Many large organizations have concluded that distribution requires highly detailed work and that it is necessary to have a team specifically for that purpose.

Though they are positioned to manage stock, they still operate within the limits of the buying plan, and merchandisers ensure they remain within this realm.

The nature of modern analysis has allowed many merchandisers to plan as much as four seasons ahead, and they are expected to apply the data.

Manufacturer merchandisers forecast customers' preferences for silhouettes, sizes, colors, quantities, and costs each season.

Following the forecasting stage, manufacturer merchandisers meet with designers to develop products that consumers will purchase most.

[2] Following shipment, ordered seasonal apparel assortments are strategically arranged on sales floors, or visually merchandised.

Relevant courses include, but are not limited to, fashion, accounting, economics, textile and merchandising, psychology, marketing, and management.

It is also suggested that one stays caught up in the latest fashion trends, which can be done by reading blogs, magazines, traveling, and shopping.