[4] Prior cigarette smokers had rolled their own, which tended to obscure the potential for a national market for a pre-packaged product.

Another promotion was "Old Joe", a circus camel driven through towns to attract attention and distribute free cigarettes.

Its popularity peaked through the brand's use by famous personalities such as news broadcaster Edward R. Murrow, whose usage of them was so heavy and so public that the smoking of a Camel no-filter became his trademark.

[citation needed] In 1999, Japan Tobacco International gained ownership of the rights to sell Camel outside the United States.

In 2005 Camel added its name on the cigarette paper and changed the filter color and design on its Oriental version, which was subsequently discontinued, but then reinstated.

Professor Robert N. Proctor of Stanford University commented on the occasion with an editorial in the Los Angeles Times, noting that over the last century, Camel sold over 4 trillion cigarettes and "have probably caused about 4 million deaths."

He was hired through his company, Klee Ad Art, to design the packaging for the new Camel cigarettes' line.

While serving in the U.S. Army during World War I, Kleesattel worked as a camouflage artist, disguising buildings, vehicles, and other potential targets by making them blend with their surroundings.

In 1951, over a decade after the ad campaign ended, the FTC issued a cease-and-desist order prohibiting R. J. Reynolds Tobacco Company (RJR) from claiming that Camels aided digestion in any respect.

[15][16] In 1946, Camel advertised their cigarettes as being the favorite choice among doctors "from every branch of medicine", making smokers believe it was safe to smoke them.

In 1991, the American Medical Association published a report stating that 5- and 6-year-olds could more easily recognize Joe Camel than Mickey Mouse, Fred Flintstone, Bugs Bunny, or even Barbie.

[citation needed] In 2010, R. J. Reynolds planned to sell Camel packs showing one of 10 locations to be visited by the Camel mascot, including Seattle, Washington; Austin, Texas; San Francisco; Las Vegas; New Orleans; Bonneville Salt Flats; Sturgis, South Dakota; Route 66; and the Williamsburg neighborhood of Brooklyn.

The Winston-Salem package showed a tobacco field and the city's skyline, including the former R. J. Reynolds headquarters.

[26][27][28] New York City health commissioner Thomas Farley and the National Association of Attorneys General both sent Reynolds letters asking that the campaign be stopped.

Some people claim that you can see the image of a baboon or another type of monkey on the back of the dromedary, some even say that you can see eagles near the head and a fish in the central area.