Development of the FF began in 2007, and it debuted at the Geneva International Motor Show in March 2011; production started in the same month in Maranello, Italy.

[7] Work on the upcoming shooting brake car began under the direction of Flavio Manzoni and Lowie Vermeersch, the latter of whom served as former Design Director at Pininfarina.

[13][14] Upon its release, the FF became the world's fastest four-seater car and Ferrari's second-fastest grand tourer after the 599 GTO.

[4] The FF reflects the design language of contemporary Ferrari models, incorporating the distinctive pulled-back headlights of the 458 Italia and the twin circular tail-lights found on both the 458 and the 599 GTB Fiorano.

The FF has significant aerodynamic downforce, improving road grip at higher speeds, most prominently visible in the split-level diffuser at the rear, which features an aerofoil-shaped centre element.

Vents along the sides and rear direct air out of the wheel wells and around the car, helping minimise lift and drag.

[28] At 41 kilograms (90 lb), it weighs fifty per cent less than traditional methods, helping maintain a low centre of gravity.

Power is transmitted through two electronically controlled, hydraulic wet multiplate clutches, located on the driver's side of the front transmission, one for each wheel.

These clutches adjust slip to match the speed of the rear wheels and enable torque vectoring for side-to-side power distribution.

[42][43] In 2011 Jeremy Clarkson, reviewing for The Sunday Times, found the FF "a very special, very fast car, with a dollop of practicality and a four-wheel drive system that may not add much".

He noted that while the front design is "fantastic" and the side view is "wonderful", he found the rear to be lacking, describing it as "hopeless" and bland", suggesting that "Kia does a better job".

[1] The FF was labelled as "docile" and "user-friendly" by Motor Trend's Patrick Hoey, who also appreciated its light steering, but criticised its "ignition key that must be turned before the start button will operate" and its steep price.