[1][2] The Purosangue is based on the same platform as the Ferrari Roma coupe[1] and features fastback reminiscent styling.

In 2020, Ferrari attempted to trademark the 'Purosangue' moniker, however an organization, the Purosangue Foundation, blocked Ferrari from trademarking the name, and as a result the automaker filed a lawsuit against the organization for naming rights which went to court on 5 March.

[7][8] Development of the Purosangue, codenamed F175, began in 2017, and was hinted at by then-Ferrari CEO Sergio Marchionne,[9] and was later officially confirmed in September 2018.

[13] The Ferrari Purosangue appeared in leaked images in February 2022.

A month later, Ferrari revealed a partial image of the Purosangue.