Fila (FEE-luh; Korean: 휠라; RR: hwilla) is a South Korean-owned athleisure brand headquartered in Seoul.

[5] In 1906, brothers Ettore and Giansevero Fila joined the Giuseppe Regis and Figli di Coggiola wool mill in Biella, Piedmont, Italy.

In the 1970s it moved into sportswear, with an endorsement deal with tennis player Björn Borg, and the brand became more popular after the transition.

High-profile sponsorships, including basketball players Grant Hill and Jerry Stackhouse, helped make Fila America's fastest-growing footwear brand by 1995.

[8][9] In 2009, Anta Sports acquired the rights to the brand in China, Hong Kong, and Macao from then Fila company's Chinese joint venture partner Belle International.