[4] Before Filmaka, Haikara was a senior marketing executive at Fox Broadcasting Company,[5] and part of the team which launched The Simpsons, In Living Color, Beverly Hills, 90210, Melrose Place (1992), The X-Files, That '70s Show, Family Guy, 24, American Idol, House, and other television hits.
In 2000, while managing the scheduling of network promotion inventory in primetime and sports, including the World Series and the Super Bowl, he was appointed to the Harvard School of Public Health's Mentoring Media Workgroup.
[15] In October 2007, Haikara was invited by Filmaka's then president and former chairman of Fox Entertainment Group Sandy Grushow to launch the company which had just ended a year-long beta phase.
Haikara oversees marketing, publicity, creative development and production for the studio whose global filmmaking community creates television and web series, feature films as well as content for ad agencies, media companies and major brands such as Cisco,[16] DIRECTV,[17] FX Network,[18] Red Bull,[19] SABMiller[20] and SNICKERS.
[27] While at MediaLink, Haikara led one of the company's top-performing departments and advised clients in a variety of industries on brand, content, and distribution partnerships, marketing strategies, and best-in-class operational practices.