Firangi[1][2] is a Hindi-language entertainment channel that was owned by Sahara India Pariwar.

In its early years, this channel telecast some international shows and movies that were dubbed in the Hindi language.

[3] Sahara announced in August 2007 that it was going to launch a "world TV" channel under the name Firangi, appointing Rajeev Chakrabarti as its business head.

The channel was scheduled to air television series from around the world, including popular telenovelas, all dubbed in Hindi, in order to attract adult audiences with different content to what is mainly shown on mainstream Hindi language entertainment channels.

The channel was broadcasting its prime time content in two consecutive slots: the new episodes between 5 and 8pm for housewives and the repeats between 9pm and 12am for viewers who came home from work.