With 289 homes, interiors designed by Johnson Naylor, and 220,000 square feet (20,000 m2) of office space, Fitzroy Place houses a series of shops, restaurants, offices and community spaces set around a publicly accessible central square.
[4][5][6] Redevelopment was halted by the Great Recession, as an Icelandic bank was the biggest shareholder, but the project was taken on by Aviva Investors and Exemplar Properties, who subsequently sold their stake to AshbyCapital.
[8] A Guernsey-based consortium of the Icelandic Kaupthing Bank, the Candy brothers' CPC Group (33%) and Richard Caring (10%) bought the 3-acre (12,000 m2) Middlesex site from University College London Hospitals NHS Foundation Trust for £175m in June 2006.
[10] Kaupthing rejected a bid worth £60m from Ian and Richard Livingstone’s London & Regional Properties.
[13][14] The consortium appointed architects Lifschutz Davidson Sandilands and Sheppard Robson to design a new masterplan with luxury residential and office buildings.