Frank and Gordon (Jules et Bertrand in francophone media) are fictional beavers that were the focal point of Bell Canada's brand and marketing strategy from 2005 to 2008.
The English version showed them in a dumpy-looking office with a tired-sounding (but unseen) male manager who presented them with maple-leaf tuques (tukes, or woolen hats) to enhance their Canadian patriotism in their upcoming Bell commercials to air during the 2006 Winter Olympics.
The next few commercials followed a similar thread, with Frank and Gordon getting accustomed to their new-found fame, and a house full of Bell TV/cell phone/internet -aided items at their disposal while watching the 2006 Winter Olympics.
In another, Gordon claims to be sick of seeing himself on TV, so Frank suggests he go out of the house and exercise to lose some of his newly gained weight.
One exception is the Bring It Home (French: Ça se passera ici) campaign, which takes a brief look back at previous Frank and Gordon commercials before promoting Bell as a Vancouver 2010 official sponsor.
The beavers appeared in their final ad for Bell on August 1, 2008[2] – more than a year before the Vancouver Olympics the pair was purportedly created to promote.