Historically, Solo was considered a discount wireless brand, offering low price monthly plans with some unlimited options in certain cities.

On June 13, 2005, content was put on the SoloMobile.ca website,[6] but Bell waited until July 25 of that year to announce the brand via a press release.

[7] The carrier would launch the following week, on August 1, and organized a Solo Mobile / Eckored tour that began in the middle of that month to promote its brand across the four provinces it served.

Admission was free, and the tour featured four female solo singers including Keshia Chanté.

At launch, Solo Mobile offered a very simple lineup, consisting of only one phone with two choices of plans.

In both cases, SMS, mobile broadband, Caller ID and one ringtone per month were all complimentary features offered at no additional charge to Solo customers.

[7] Over time, Solo began to imitate its competitors instead of offering unique, innovative options for wireless services.

Similarly to its competitor Fido, Solo offered per-second billing after the first minute of every month for postpaid customers starting in 2008.

Little effort was made in 2011 to promote the Solo brand, because its retail presence would be completely discontinued by Bell that year.

The carrier added the Samsung Gravity 3 to its lineup on March 16, more than seven months after the same device was released by Virgin Mobile Canada.

However, both plans would remain only available in the same cities as Chatr for Solo's limited selection of legacy CDMA devices, which was reduced to just the LG 230 by the end of the year.

During the summer season of that year, Solo discontinued sales of its products at Loblaw Companies and Zellers stores.

Now that its third party retail presence has officially ended, Solo Mobile only carries one feature phone and two smartphones for existing customers.

They have manufactured twenty Solo devices: seventeen feature phones in the past, plus three Android smartphones, two which are currently available.

[22] There previously were promotional rebates offered to customers who purchased a prepaid phone in store but activated it on a two-year postpaid contract.

To compete against Rogers Wireless' Chatr brand, Solo Mobile previously offered unlimited, prepaid, zone-based plans.

The end of Solo Mobile's retail presence in October 2011 also meant that the brand would no longer advertise to new customers.

Solo Mobile products and services were only available in British Columbia, Alberta, Ontario and Quebec, because Bell has a smaller presence in other provinces and all three territories.

At any Bell store, however, existing customers can still purchase a Solo SIM card, feature phone or smartphone as long as there is remaining stock.

Finally, store employees discouraged customers from choosing prepaid products, especially those offered by Solo Mobile, recommending postpaid service with the Bell and Virgin brands instead.

[16] In addition to Bell corporate stores, third-party Canadian dealers were also able to sell Solo prepaid feature phones.

As of November 2011[update], however, this is no longer the case, because Bell asked the retailers to ship back all Solo merchandise.

Previous retailers included Best Buy, Future Shop, Glentel, Loblaw-branded, Walmart and Zellers stores.