The launch was viewed as a way for BCE to compete with the discount mobile brands Chatr and Public Mobile operated by its competitors Rogers Communications and Telus, respectively.

[2] Like Chatr, Lucky Mobile offers a limited selection of low end smartphones for sale outright.

[4] In March 2018, the carrier's service area expanded to include Saskatchewan and Manitoba.

[7] Lucky Mobile SIM cards are sold in Bell, Virgin Plus, Visions Electronics, Walmart, Circle K, Glentel (T-Booth Wireless, Wireless Wave), Best Buy, Best Buy Express, Staples, Giant Tiger and Dollarama locations.

[4] In addition, customers can also order cards by phone or on the company's website.