Freddo is a chocolate bar brand shaped like an anthropomorphic cartoon frog.

Initial designs for a chocolate mouse were rejected, as Harry Melbourne felt that women and children were afraid of mice and would dislike the product.

Freddo bars were released onto the UK market in 1973, turning over £2 million a year by 1974, before being withdrawn in 1979.

[5] As a result of the contamination, Cadbury was fined £1 million, and ordered to pay an additional £152,000 in costs.

[12] Though primarily available as solid milk chocolate fingers, certain versions of the product have a cream, caramel, or other centred flavouring.

Milky Top Freddo, along with the Giant Caramello Koala, was the brain-child of then Australian brand manager Jesse Karjalainen.