Freia Melkesjokolade

In the 1920s it was considered ”Europas bedste spisechokolade” (Europe's best dessert chocolate), and people would often add that it was Norwegian, to underline that it was not imported.

Freia melkesjokolade was created in 1905 by the newly hired manager Johan Throne Holst (1868-1946).

However, it was not until the 1920s that regular people had the money to buy chocolate, as it was a luxury product at the time.

The chocolate is consistently marketed to create national romantic associations - as the essence of everything that is Norwegian.

Based on the Melkesjokolade Freia produces other candy bars containing nuts, extracts from oranges, raisins etc.