Fresa (slang)

Fresa (Spanish: "strawberry") is a slang term in Mexico and some parts of Latin America to describe a cultural stereotype of a wealthy, superficial young person from an educated, upper-class family.

[1] The word was originally used by teenagers and young adults but its use has spread to all age groups.

In Mexico during the 1970s, the meaning changed and became a term to describe the lifestyles of the youth who were wealthy and well-known.

During the rapid change in society as a result of globalization, which brought new forms of fashion, food and entertainment into the culture, a number of Mexican people began to adopt the "preppy" American lifestyle by mimicking American styles of dress, mannerisms and etiquette.

Some examples include wearing polo shirts, boat shoes and chinos.