The company is known for its V energy drink launched in 1997, which is sold across the world including Europe, South Africa and Argentina.

[6] Frucor was owned by New Zealand Apple and Pear Board until 1998, when it was purchased for $50 million by Pacific Equity Partners.

[13] That same year, Frucor acquired the Australian fruit juice company Spring Valley from Bonlac Foods (now Fonterra).

[14] In 2007, Frucor partnered with MySpace to host a job promotions campaign with participants Rolling Stone, Billabong.

[15] In October 2008, Groupe Danone sold Frucor to Japanese company Suntory for over €600 million.