[3] The company opened the first outlet of its flagship fruit juice and shake brand, Fruitas Fresh from Babot’s Farm at SM City Manila in 2002.

[4] It was started by businessman Lester Yu who previously made a failed venture in the pearl shake business through Lush Coolers.

It was incorporated and registered with the Securities and Exchange Commission and established to manage Fruitas and at least 23 other food and beverage kiosk brands.

[2][3] In 2015, Fruitas Holdings also acquired Negril Trading Inc, the owner of De Original Jamaican Pattie Shop and Juice Bar.

[7] In June 2023, Fruitas Holdings acquired Fly Kitchen Inc., a virtual restaurant operator of eight food brands.