Starburst (originally known as Opal Fruits) is the brand name of a box-shaped, fruit-flavoured soft taffy candy manufactured by The Wrigley Company, which is a subsidiary of Mars, Incorporated.

The brand name Opal Fruits was phased out in the UK, followed by Ireland in 1998 in order to standardise the product in a globalised marketplace.

Europe and the United States also has the "Sour" assortment, which includes Apple, Cherry, Pineapple and Raspberry, as well as Strawberry Mix.

[4] During March 2020, the Opal Fruits name was revived again for a limited period in the UK with a 152g bag available in Poundland and Dealz stores initially, which included the four original flavours (lemon, strawberry, orange, lime).

[18] This resulted in the EU phasing out sale of Starbursts and other foods containing titanium dioxide starting February 7, 2022, with a full ban enacted August 7, 2022.

that contain titanium dioxide and 4 other harmful additives (propylparaben, red dye 3, brominated vegetable oil, and potassium bromate) across the state.

If passed, California will become the first US state to adopt the European Union's ban on titanium dioxide and other cancer-causing chemical additives from being used in food and drink products.

[citation needed] Although the legislation was signed into law in October 2023, a last-minute amendment removed titanium dioxide from the banned ingredients.

[25][26] In an interview with Adweek the actor of the character (Jack Ferver) commented that the commercial took over 12 hours to film and that they had to wear the full costume in 80 °F (27 °C) weather.

[28] Starburst also exists or has existed in the form of vines "fruit twists",[29] ropes, candy corn, popsicles, gum, candy canes, jelly beans, fruit roll ups, gelatin,[30] energy drinks (in partnership with C4 Energy),[31] lip gloss (in a partnership with Lip Smackers)[32] and yogurt (by Yoplait in 2019 as a flavour).