In the 1960s, Fry's Chocolate Cream was advertised on British television by the model George Lazenby who became famous as 'The Big Fry' man—the commercials rivalled Cadbury Milk Tray advertised by the 'Milk Tray Man'—a role which saw Lazenby catch the attention of the James Bond producers.

[6] Fry's Chocolate Cream was first produced in 1866 and is considered the direct descendant of Fry's Cream Stick produced in 1853,[3][7] which was probably inspired by French chocolates;[8] similar chocolats à la crème made with fondant were sold by chocolatiers at the time.

In 1923, Fry's (now Cadbury) chocolate factory moved to Somerdale Garden City, Keynsham, England.

Following a 2010 takeover of Cadbury plc by Kraft Foods, the Somerdale factory was closed on 31 March 2011 and its machinery shipped to Warsaw, Poland.

Then, after acquisition of Cadbury by Mondelez International [21] production was relocated and Warsaw plant became part of Lotte Wedel.