[2] Fujiya is credited with introducing the Christmas cake to Japan.

[3] In 2016, the company opened its first store outside Japan in Taipei, Taiwan.

[4] Fujiya's mascot is Peko-chan, a girl in pigtails licking her lips.

[2] Peko-chan is a well-known marketing icon in Japan, where life-sized dolls of the mascot are commonly seen nationwide standing outside the chain's stores.

[5] In January 2007, Fujiya was the subject of a scandal when it became known that the company had used expired ingredients in its products, prompting the resignation of its president, Rintaro Fujii.