In January 2017, Nvidia unveiled GeForce Now clients for Windows and Mac computers, available in North America and Europe as a free beta.

[6] It is available on Windows, macOS, Android, iOS, Shield TV, Chromebook, Tizen and WebOS devices, The technology that powers Geforce NOW was invented by Franck Diard, and Xun Wang.

[11] The servers utilize Nvidia Tesla graphics cards, and can stream games at up to 4K resolution at 60 frames per second or 1440p at 120 fps.

[12][14] This library has since been replaced with a "bring your own games" model, which is consistent with GeForce Now for Windows, Macintosh, and Android.

[24] On September 30, 2021, GeForce Now announced that Electronic Arts games, including Battlefield, Mirror's Edge Catalyst, Unravel, and Dragon Age franchises, are available to play in the cloud.

[27] At the Consumer Electronics Show in January 2017, Nvidia announced a version of GeForce Now for Windows and Macintosh computers.

Users can install digital distribution clients such as Steam onto the remote desktop to download and run purchased or free-to-play games as they would locally.

Instead, Nvidia revealed two membership options – Free and Founder's – on February 4, 2020, when GeForce Now officially ended its beta period.

In an earnings report in May 2017, Nvidia CEO Jen-Hsun Huang revealed that a beta would be held "sometime soon", but that the company was "still years away from being able to find the right balance between cost and quality of service and the pervasiveness of virtualizing a gaming PC.

"[34] In late October 2017, Nvidia launched a free and open beta of the service limited to the Macintosh platform for English users in North America and Europe.