As a startup, before its acquisition by Sony, the company announced many partners using the technology from 2010 through 2012 including game publishers, web portals, retailers and consumer electronics manufacturers.

[8][9] Its streaming service was embedded on game-related websites and microsites, social media site such as Facebook,[10] and within specific products (such as smart mobile devices or digital TVs),[11] as determined by the publisher.

[17] Gaikai's technology officially came out of a public Beta test and launched internationally on February 27, 2011, with Dead Space 2, The Sims 3, Spore, and Mass Effect 2.

[19] In the Ad Network model, at the end of the demo the customer was given the option to purchase the game or product from a local retailer, online store or direct-to-drive download service.

[27] Meanwhile, the Open Platform model allowed streaming full games to PCs, digital TVs, tablets and smart mobile devices.

[30] On July 2, 2012, shortly after rumors on the Internet started to appear, Sony Interactive Entertainment announced that it had reached an agreement to acquire the cloud-based service for US$380 million.

At the January 2014 Consumer Electronics Show, Sony announced the PlayStation Now (PS Now) game streaming service, powered by technology from Gaikai.