Iman Vellani stars as Kamala Khan, alongside Matt Lintz, Yasmeen Fletcher, Zenobia Shroff, Mohan Kapur, Saagar Shaikh, Laurel Marsden, and Azhar Usman.
[4] Executive producers include Marvel Studios' Kevin Feige, Louis D'Esposito, Victoria Alonso, and Brad Winderbaum, in addition to Kamala Khan co-creator Sana Amanat, El Arbi, Fallah, and Ali.
Determining this was how people were aware took many iterations and discussions with the creatives, with other ideas being that the world was posting about it on social media, and a very early suggesting from Ali that drones were near by to live stream the battle.
[8] Ali called the AvengerCon scene in the first draft of the script "bananas" with "everybody in it", including a person cosplaying as Korg who could not get through security, and a Pegasus that Valkyrie rides so they could have "represent[ed] everybody in the show".
[15] Shaikh and fellow series star Rish Shah appeared in the background at AvengerCon dressed as Iron Man and Captain America, respectively, since both were so impressed with the set and wanted to be a part of it.
[17] Khan's high school featured a plaque with the names of all of her comic book creators, including writer G. Willow Wilson, editor Stephen Wacker, artists Adrian Alphona, Jamie McKelvie, and Takeshi Miyazawa, colorist Ian Herring, penciler Nico Leon, and letterer Joe Caramagna.
El Arbi called the sequence with Khan and Carrelli biking "technically very difficult" since it was a single take shot that needed the dialogue to match up with the pre-planned animations for the walls behind them.
[19] El Arbi and Fallah shot a large amount of footage on the AvengerCon set to create its montage sequence, revealing their initial director's cut had to be shorted by Marvel Studios.
[13]: 46:04–46:34 [26] The following songs were included in the episode: "Blinding Lights" by the Weeknd, "Disco Gully", "Deal with It" by Riz Ahmed, "I Don't Want to Talk" by Wallows, "Oh Nanba" by S. P. Balasubrahmanyam and Aaryan Dinesh Kanagaratnam, "OH!"
Cole Strain, vice president at Samba TV, noted that "Generation Why" was viewed by the most diverse audience compared to previous premiers, over-indexing among Black, Hispanic, and Asian households, as well as with Gen Z viewers aged 20–24.
[41] JustWatch, a guide to streaming content with access to data from more than 20 million users around the world, estimated that Ms. Marvel was the second-most watched series in the United States for the week ending June 12.
[42] Whip Media, which tracks viewership data for the more than 21 million worldwide users of its TV Time app, reported that Ms. Marvel was the fourth most-watched original streaming series in the U.S. during the same week.
[5] Brian Silliman at SyFy Wire called the premiere episode "a cosmic delight" since it "retains the spirit of Kamala Khan", which was more important in his view than a direct adaptation, particularly with regards to her powers.
Club's Sarah Shaffi highlighted the use of culture and Islam throughout the episode which was "subtle but not hidden" and felt "realistic", adding that heritage would be one of the central plot points of the season, particularly for Khan's grandmother and her bangles.
Salih also hoped that the series would become "braver" in addressing Islamophobia, as the first episode watered down an encounter from comics and "whitewashes the reality that so many Muslim kids and adults still have to face from their non-Muslim peers".
[12] Editors Nona Khodai and Sabrina Plisco were nominated for Outstanding Picture Editing For A Limited Or Anthology Series Or Movie at the 75th Primetime Creative Arts Emmy Awards for their work on the episode.