Geomarketing

Geomarketing is applied in the financial sector by identifying ATMs traffic generators and creating hotspot maps based on geographical parameters integrated with customer behavior.

Geomarketing uses key facts, a good base map, Whois data layers, consumer profiling, and success/fail criteria.

This also works with retail chain stores in the sales industry, real estate, and renewable energy, among others.

This allows companies to use secondary data wisely, providing excellent results at low cost compared with traditional market research methods.

Another mapping for-profit service that provides geomarketing solutions such as business density, commercial enhancement or employment policy for economical urban planning is the Catalan observatory EIXOS.