On 15 February 1864,[3] Gerard Adriaan Heineken (1841–1893)[4] bought De Hooiberg (The Haystack) brewery on the Nieuwezijds Achterburgwal canal in Amsterdam,[5] a popular working class brand founded in 1592.

[21] In 2016, Heineken became the Official Beer of the FIA Formula One World Championship starting from the Canadian Grand Prix.

[25] It was made by Human Mobile Devices and was unveiled at Milan Design Week on April 18, 2024 with a party and only 5,000 units were manufactured.

It also has some games also featured on the Boring Phone like 1-Bit Email, Quick Snake, Taxi App, Sports Check, a Camera, etc.

[27] The Boring Phone charges with Micro USB, has 128MB internal storage, a MicroSD slot up to 32GB and a 1450mAh removable battery.

It also has FM radio, Dual SIM, a 0.3MP camera, internal 2.8" QVGA display and external 1.77" QQVGA.

The Dutch brewer’s Russian subsidiary looked back on “a turbulent year, with many new growth opportunities.” One of these opportunities being the departure of Coca-Cola and Pepsi from Russia, which Heineken "cynically" used to "enter the non-alcoholic carbonated beverage market".

[31][32][33] However, in August 2023, the company announced it had received necessary approvals to sell its Russian operations to Arnest Group for €1, completing its withdrawal process.