Founded in 2012, it develops and delivers esports experiences and strategies for game publishers, sports rights holders, commercial partners and media companies.

[4] The following month, it partnered with cinema chain Vue to open the UK's first dedicated esports venue for the inaugural Gfinity Championships, which included tournaments for Hearthstone, FIFA and Counter-Strike: Global Offensive.

[13] Recent partnerships include Formula One,[14] the Premier League,[15] Abu Dhabi Motorsport Management,[16] Microsoft,[17] Activision Blizzard,[17] Amazon.com,[18] BT Sport[19] and the Sky Group.

[15] In March 2020, Gfinity CEO Graham Wallace and executive chairman Garry Cook stepped down from their roles; they were replaced, respectively, by global brand officer John Clarke and the company's co-founder Neville Upton.

[21] In April, Gfinity hosted the ePL Invitational tournament for Sky Sports, from which the prize fund was donated to the #PlayersTogether initiative to benefit the National Health Service.

[27] Utilising its own technological intellectual property and production processes, Gfinity creates and delivers virtual and online esports programmes and competitions for publishers, sports rights holders, brands and media organisations, including Activision and 2K Games.

[30] Gfinity's media arm operates and owns 10 gaming, hardware and entertainment-based websites: GfinityEsports.com, RealSport101.com (and the smaller international sites: RealGaming101.es, RealGaming101.pt and RealGaming101.me), StealthOptional.com, Epicstream.com, RacingGames.gg, MTGRocks.com and the latest addition Stockinformer.com / .uk.