[1] Its digital library could be synced across multiple devices, creating a multi-platform collection encompassing all user-downloaded music, regardless of the store used to purchase.

[3] Following widely covered disagreements with music streaming,[4] Garth Brooks founded GhostTunes in 2014 to coincide with his return to live performing and album releases.

[9] It also syncs with the user's local music library, combining internal downloads with GhostTunes purchases for offline listening.

"[citation needed] GhostTunes allows individual record labels the freedom to sell music without financial restrictions.

[11] Jonathan Robles of Variance Magazine called GhostTunes "a win-win" for Brooks, praising the selling of full digital albums in an era of which singles take priority.

[15] Glenn Peoples of Billboard remarked "consumer behavior" impacts a lack of interest in GhostTunes, citing the average person's objective to purchase music through a major, more familiar retailer (such as iTunes or Amazon).