Giri (Japanese)

According to Doi Takeo[clarification needed], giri is among those forms and actions that locates the self in relation to society, whereas ninjō concerns the inner and intimate realm of the self.

[4] The giri-ninjō dichotomy reflects the human dilemma of needing to belong to the realm of the outside (soto) and of the inside (uchi).

Fulfilling one's obligation does not merely entail the consideration of interest or profit anticipated; rather giri is also based on feelings of affection.

Employees' sense of obligation may be so strong that they consume only the beer and other products produced by their conglomerate's affiliates (keiretsu).

While some modern Westerners might prize individuality and the right of a serviceperson to be an assertive social equal with opinions, Japanese generally value carrying out one's work obligations (giri) to the best of one's ability, including what might seem to those from less formal social environments like excessive, mawkish, or even hypocritical or contrived formality and servility.