Notable credits include the music videos for "U Guessed It" by OG Maco, and "One Night" by Lil Yachty.
He took an early interest in hip-hop, which he credits to being raised by a jazz guitarist for a father and speech therapist for a mother.
Shortly after graduating, Goldenberg moved to New York City and worked in graphic design and branding for advertising agencies, which he found “dry”.
Alongside Ashruff, he shot music videos for various up-and-coming hip-hop musicians including Ab-Soul, Rome Fortune, and OG Maco.
The music video for "1 Night" was shot with the intent of creating an effect of “sensory overload”, full of “very meme-able and GIF-able material.”[6] GoldRush was given near complete creative freedom on the project.
The resulting video was another viral hit, having received over 131 million views on Lil Yachty’s YouTube channel as of 2023.
[11][12] Glassface also collaborated with Kid Cudi on several designs for the first two seasons of the artist’s Members of the Rage clothing line collection in 2023.
[16] That same year, he created an AR experience in partnership with Snap, After Pay, and JD Sports called "Enter New Worlds".