In the first place, it increases the sheer radius of communication, so that for certain purposes the whole civilized world is made the psychological equivalent of a primitive tribe.
"McLuhan based his concept on the understanding of people moving towards involving personal interactions worldwide and the consequences, as they ensue and operate simultaneously with their causes.
The global village's implications on human relations are yet to be comprehensively studied primarily in terms of pattern recognition and discrimination techniques.
Each social media platform acts as a digital home for individuals, allowing people to express themselves through the global village.
Social spheres are greatly expanded by the openness of the web and the ease at which people can search for online communities and interact with others who share the same interests and concerns.
According to Maria Ozawa and Shigeo Tokuda, the enhanced "electric speed in bringing all social and political functions together in a sudden implosion has heightened human awareness of responsibility to an intense degree.
After the publication of Understanding Media, McLuhan starts using the term global theater to emphasise the changeover from consumer to producer, from acquisition to involvement, from job holding to role-playing, stressing that there is no more community to clothe the naked specialist.