According to the project's goals, funds were used to create a glowing Arabidopsis thaliana plant using firefly luminescence genes.
Long-term ambitions (never realized) included the development of glowing trees that can be used to replace street lights, reducing CO2 emissions by not requiring electricity.
When producing the final product, they intended to instead use a gene gun to avoid issues related to regulation of GM plants.
[4] Over the course of the project, several plants were mentioned as being recipients, including Arabidopsis thaliana, Nicotiana tabacum, and roses.
[7] As a result of the controversy, Kickstarter decided to prohibit genetically modified organisms as rewards to project backers.