[4][5] These two companies subsequently developed in much the same way, both establishing a livery of red with a charcoal skirt and yellow relief band, and splitting orders for new buses.

[7][better source needed] In 2009, Transport for London invited bids for the sale of their own bus operations which ran under the East Thames Buses brand.

Go-Ahead London were selected as the preferred bidder and assumed full responsibility for 10 routes and two depots in October that year.

[9] London General's licence was formally increased by the Vehicle and Operator Services Agency on 25 April 2014 to accommodate the Metrobus buses.

[10][11] In June 2023, it was announced that Go-Ahead London will take over the Kent Thameside services of the Fastrack bus rapid transit network from Arriva Southern Counties.