GoBrands, Inc.,[3][4] doing business as Gopuff, is an American consumer goods and food delivery company headquartered in Philadelphia, Pennsylvania.

Founded in 2013 by Drexel University students Yakir Gola and Rafael Ilishayev, Gopuff was originally an on-demand hookah delivery service but expanded to delivering food and goods typically sold in convenience stores.

[15] The company began offering delivery services in Philadelphia before moving into other cities, including Seattle, Boston, Phoenix, and Atlanta.

[32][33] In June 2021, Gopuff acquired Liquor Barn, an alcoholic beverage chain, and announced the acquisition of RideOS for $115 million.

[39] Gopuff primarily delivers goods typically found in convenience stores such as snacks, drinks, household items, toiletries as well as pet and baby products like diapers.

In March 2023, Uber couriers were handling at least 4 percent of all Gopuff orders in the US, to deal with a gap in the latter's own driver workforce.

[47] In 2018, researchers from Northeastern University found that the Gopuff mobile app recorded user interactions that involved personal information, and transmitted the resulting video to a website affiliated with analytics company Appsee.

[48] In March 2023, Gopuff was fined $6.2 million by Massachusetts Attorney General Andrea Campbell for misclassification of employees as independent contractors and other state labor law violations.