Gorpcore

[4] Gorpcore initially referred to the emergence of stylish yet practical clothing, and was further popularized during the COVID-19 pandemic as people were drawn to outdoor activities.

[6][7] Outdoor gear brands like Patagonia, Columbia, Mammut, and Arc’teryx have also benefited from the trend, with celebrities such as Frank Ocean, Hailey Bieber, Kendall Jenner and Bella Hadid seen wearing their products at fashion shows as well as in everyday settings.

[5] Popular brands associated with gorpcore fashion include Patagonia, Hoka, Teva, The North Face, REI, Arc’teryx, Black Crows Skis, Columbia, Salomon, 66North, Outdoor Voices, Urban Outfitters, and Free People.

Cult brand Sandy Liang frequently incorporates gorpcore elements, such as in their first viral release, a fleece inspired by grandmothers in Chinatown.

[10] According to Angela Wei of Fashionista.com, "Essentially, gorpcore became the new luxury streetwear", which has become apparent in the launch of items like the Jacquemus hiking boots the Dior x Birkenstock collaboration, and Prada's popular nylon accessories.

[12] Gorpcore's appeal has been attributed to its combination of functionality and effortless style as well its association with activities like skiing and hiking that are often considered exclusive to the wealthy.