Gorton's also has a North American food service business which sells to fast-food restaurants such as McDonald's, and an industrial coating ingredients operation.

In 1949, Gorton-Pew made headlines when it drove the first refrigerator trailer truck shipment of frozen fish from Gloucester to San Francisco—a trip that took eight days.

In early 2005, the Gorton's fisherman was shown in MasterCard's "Icons" commercial during Super Bowl XXXIX, which depicts many food and cleaning advertisement mascots having dinner together.

[2] In late 2005[3] three environmentalist and animal-rights groups — the Environmental Investigation Agency, The Humane Society of the United States (HSUS) and Greenpeace — began a campaign "calling on Gorton’s to persuade its parent company, Nissui, to permanently bring an end to the hunting of whales" in the Southern Ocean Whale Sanctuary.

[4] In 2006, they announced, "our friends at seafood suppliers Gorton's, Sealord and parent company Nissui have withdrawn their active support for Japanese whaling.