[1] It was initially produced with a 35 hp Anzani 3-cylinder Y configuration engine and offered for sale at a price of less than £400.
The aircraft was a pusher biplane with a square section nacelle mounted between the upper and lower wings, which were of two-spar construction, the spars being ash I-sections.
A single horizontal tailplane with a split elevator and a rudder divided into two part, half above and half below the tailplane, were carried on ash booms behind the wing, the booms being connected by hollow wooden vertical struts and tubular steel horizontal members.
[2] The upper wing was double the span of the lower and had wide-span ailerons occupying the whole trailing edge outboard of the tail booms.
In March 1913, the British War Office, in an attempt to boost the numerical strength of the Royal Flying Corps announced the purchase of seven aircraft from the Grahame-White company, including two Type VII Populars and one two-seat VIIc Popular Passenger Biplane (which despite the name was unrelated to the single-seat Type VII).