Grand Old Parr

It retails at a premium price, and its competitor brands include Johnnie Walker Black Label and Chivas Regal.

[3] It takes its name from the reputed oldest man in Britain, Old Tom Parr.

The brand was initially successful in London, before finding popularity in export markets.

[6][3] The original Old Parr Superior was launched in 1989, and was blended in small quantities in Scotland twice a year.

[11] Old Parr is sold in a distinctive dimpled and rounded square bottle, and is packaged in a gold cardboard box.