They are professionals in design and visual communication, with their primary focus on transforming linguistic messages into graphic manifestations, whether tangible or intangible.

[3] Graphic design is one of the most in-demand professions with significant job opportunities, as it allows leveraging technological advancements and working online from anywhere in the world.

[4] Generally, a graphic designer works in areas such as branding, corporate identity, advertising, technical and artistic drawing, multimedia, etc.

It is a profession that exposes individuals to various academic fields during their university career,[5][6][7] because they need to understand human anatomy, psychology, photography, painting and printing techniques, mathematics, marketing, digital animation, 3D modeling, and some professionals even complement their skills with programming,[8] providing a comprehensive view of a company by addressing the three essential factors evaluated: structure, team, and product.

Some of the technologies and methods of production are drawing, offset printing, photography, and time-based and interactive media (film, video, computer multimedia).